IP Insight
Edition 10, January 2008
Off the shelf
Innovation works best when resources can be combined, but the IP can be complicated. So, use model agreements and standard principles where you can.
Olympic IP - look before you leap
If enterprises reach for gold in 2012, they could well take a tumble, says Declan Cushley, a brand lawyer and head of IP at Browne Jacobson
Nurturing a brand
From the start, Babylicious clearly staked out the territory for its IP. Today, it is poised to roll out internationally.
Ssshhhh! Don't tell anyone!
Businesses increasingly rely on intangible or knowledge-based assets rather than physical or tangible ones for creating and maintaining their competitiveness in the marketplace.
IP in the news
Another batch of IP related stories which have attracted media attention over the past month.
Your questions answered
Frequently asked questions about IP issues and strategies.